A still from the music video
‘Living It Up’
THESWIMMINGPOOLS love letter to LA
The latest music video ‘Living It Up’ from THESWIMMINGPOOLS opens in a parking garage, both members of the group approaching an older BMW in their finest looks. It seems that the large hats are a trend in music video, Young Thug wore a large scale umbrella hat on his album cover… but that doesn’t mean this one is less gaggy! I was happy to see it done in a black and white manor, especially with the main musical-hook of ‘Living It Up’ crescendoing as the video opens. The ominous and sexy tone sets in quick and envelopes you swiftly.
One of the members, Christophe, told us that ‘Living It Up’ is “a love letter to Los Angeles.” In the video, the duo carries on Hollywood Blvd leaving tourists and spectators camera-clad and smiling. Everyone is happy! The duo seem to be having a great time, as do their audience, and the lyrics match the mood with the celebratory message — “You’ve got good hair / good skin / good luck / you’re living it up.” The song is very LA, in all of it’s plasticized glory that is a joke to some but a serious lifestyle to others. THESWIMMINGPOOLS are unapologetic about the city of Angels — it clearly makes them feel fucking good, attractive and like they can achieve all of their aspirations. I’m positive they’re not alone. People never want to leave California… perhaps because they, too, are living it up! Life’s too short to be pessimistic. Focus on the days your hair looks good as hell. That mindset will get you far! THESWIMMINGPOOLS will help remind you.
