GAYLETTER

Let’s face it: in our crass 21st century world of hook-up apps, dating sites, and Craigslist ads, the art of pursuing a lover can sometimes feel, to put it lightly, pretty revolting. It appears that artist Aaron Krach picked up on that for his new book of postcards, ‘Things to Tell Your Lover,’ a collection of 21 unique photographs of found text — bits of signs, graffiti, and advertisements — which he has refashioned into bold declarations of love and lust.

The book is a perfect departure from our modern version of electronic courtship, turning distinctly metropolitan, mundane text and advertisements into bawdy valentines (a gold chain necklace beckons “Bite Me”; a garage expresses sincere erotic gratitude via a placard: “Thank you for coming”). The best part? Each postcard can be peeled from the book and given away to your own lover (or potential lover, anyway). And, honestly, what’s more charming than a handwritten note from a secret admirer?

The idea for the book comes from Krach’s online project of the same name, in which he photographs found text around New York and other cities he’s visited that inspires and invigorates him as an artist. On the website for the work, Krach has attracted hundreds of submissions from around the world, stretching from California to Qatar.

Check out the project’s website here to submit your own stimulating text, and be sure to stop by for the launch of the book at Printed Matter on November 22, 6:00PM-8:00PM.