GAYLETTER

If you’ve paid any attention to what the cool kids have been wearing the last few seasons, you’ve no doubt come across Ludovic de Saint Sernin. Even if the name isn’t familiar, surely the designer’s signature eyelet briefs are. Or perhaps his chain-mail dress made of Swarovski crystals. If none of this rings a bell, well, consider yourself late, but don’t worry, the 31-year-old Belgian certainly has much more in store.

Ludovic was born in Brussels in late August (he’s a Virgo). By age two, his family had relocated to the Ivory Coast where they lived until he was eight. The family then returned to Europe, his mother and sisters making their home in Paris while his father went back to Brussels. Ludovic split his time between the two cities, eventually settling in Paris after graduating from École Duperré at 22. Internships with the city’s top atelieres (Dior, Saint Laurent) followed, and then a two-year stint at Balmain. When he was 26, Ludovic launched his namesake label, earning early recognition from Rick Owens and more recently Marc Jacobs.

“It’s so important to keep your fantasy alive and never let anyone ruin it for you,” Ludovic explained over email. For those drawn to his brand’s hedonistic spirit, there might as well be nothing else in their closet. Whether it’s dreams of beauty that they evoke, or erotically charged reveries, the allure of his designs is Mapplethorpian. Conservative types might be scandalized by such explicit sex appeal, but others easily embrace the risqué aesthetic. Regardless, it’s hard to look away.

For spring/summer 2021, Ludovic wanted to pay homage to the community that’s supported him from the beginning. “E-Boy,” as he’s anointed the collection, is “a celebration of every single person who inspires me and who I have inspired as well!” he explained, adding, “In this collection you will find pieces that are direct references to people online,” like model Timothy Trier and writer Camille Charrière. “I know they can recognize their influence in my work.” A brand’s success is not possible without a strong community behind it. Think of Azzedine Alaïa, Donatella Versace, or Alber Elbaz. Some of fashion’s most treasured names would be unrecognizable without the celebrities, models, and clients who believed in their fantasies, and then wore them head-to-toe.

2020 was an incredibly challenging year for Ludovic de Saint Sernin. “It was so scary for us at the beginning [of the pandemic]. We were wondering if we were going to be strong enough to make it through.” Fortunately, the brand survived thanks to support from their day ones. “What we realized,” Ludovic revealed, “is that we have built an incredible community over the last four years and that we are so much more independent than we thought.” With that in mind, “E-Boy” doubles down on the brand’s signature materials, like leather and Swarovski crystal mesh. There’s also new leisure-wear separates done in muted satins, as well as the brand’s first denim offerings featuring Ludovic’s infamous eyelets, of course. Those who have been keeping tabs on the designer will be pleased to find classic Ludovic silhouettes, and if you’ve been looking for a reason to zhuzh up your closet, there’s no time like the present.

Models (in order of appearance): José, Mayce, Dylan and Joe.

Set Design by Abi Benitez and William Reid.

This story is printed in GAYLETTER Issue 14, for more get a copy here.

If you’ve paid any attention to what the cool kids have been wearing the last few seasons, you’ve no doubt come across Ludovic de Saint Sernin. Even if the name isn’t familiar, surely the designer’s signature eyelet briefs are. Or perhaps his chain-mail dress made of Swarovski crystals. If none of this rings a bell, well, consider yourself late, but don’t worry, the 31-year-old Belgian certainly has much more in store.

Ludovic was born in Brussels in late August (he’s a Virgo). By age two, his family had relocated to the Ivory Coast where they lived until he was eight. The family then returned to Europe, his mother and sisters making their home in Paris while his father went back to Brussels. Ludovic split his time between the two cities, eventually settling in Paris after graduating from École Duperré at 22. Internships with the city’s top atelieres (Dior, Saint Laurent) followed, and then a two-year stint at Balmain. When he was 26, Ludovic launched his namesake label, earning early recognition from Rick Owens and more recently Marc Jacobs.

“It’s so important to keep your fantasy alive and never let anyone ruin it for you,” Ludovic explained over email. For those drawn to his brand’s hedonistic spirit, there might as well be nothing else in their closet. Whether it’s dreams of beauty that they evoke, or erotically charged reveries, the allure of his designs is Mapplethorpian. Conservative types might be scandalized by such explicit sex appeal, but others easily embrace the risqué aesthetic. Regardless, it’s hard to look away.

For spring/summer 2021, Ludovic wanted to pay homage to the community that’s supported him from the beginning. “E-Boy,” as he’s anointed the collection, is “a celebration of every single person who inspires me and who I have inspired as well!” he explained, adding, “In this collection you will find pieces that are direct references to people online,” like model Timothy Trier and writer Camille Charrière. “I know they can recognize their influence in my work.” A brand’s success is not possible without a strong community behind it. Think of Azzedine Alaïa, Donatella Versace, or Alber Elbaz. Some of fashion’s most treasured names would be unrecognizable without the celebrities, models, and clients who believed in their fantasies, and then wore them head-to-toe.

2020 was an incredibly challenging year for Ludovic de Saint Sernin. “It was so scary for us at the beginning [of the pandemic]. We were wondering if we were going to be strong enough to make it through.” Fortunately, the brand survived thanks to support from their day ones. “What we realized,” Ludovic revealed, “is that we have built an incredible community over the last four years and that we are so much more independent than we thought.” With that in mind, “E-Boy” doubles down on the brand’s signature materials, like leather and Swarovski crystal mesh. There’s also new leisure-wear separates done in muted satins, as well as the brand’s first denim offerings featuring Ludovic’s infamous eyelets, of course. Those who have been keeping tabs on the designer will be pleased to find classic Ludovic silhouettes, and if you’ve been looking for a reason to zhuzh up your closet, there’s no time like the present.

Models (in order of appearance): José, Mayce, Dylan and Joe.

Set Design by Abi Benitez and William Reid.

This story is printed in GAYLETTER Issue 14, for more get a copy here.

If you’ve paid any attention to what the cool kids have been wearing the last few seasons, you’ve no doubt come across Ludovic de Saint Sernin. Even if the name isn’t familiar, surely the designer’s signature eyelet briefs are. Or perhaps his chain-mail dress made of Swarovski crystals. If none of this rings a bell, well, consider yourself late, but don’t worry, the 31-year-old Belgian certainly has much more in store.

Ludovic was born in Brussels in late August (he’s a Virgo). By age two, his family had relocated to the Ivory Coast where they lived until he was eight. The family then returned to Europe, his mother and sisters making their home in Paris while his father went back to Brussels. Ludovic split his time between the two cities, eventually settling in Paris after graduating from École Duperré at 22. Internships with the city’s top atelieres (Dior, Saint Laurent) followed, and then a two-year stint at Balmain. When he was 26, Ludovic launched his namesake label, earning early recognition from Rick Owens and more recently Marc Jacobs.

“It’s so important to keep your fantasy alive and never let anyone ruin it for you,” Ludovic explained over email. For those drawn to his brand’s hedonistic spirit, there might as well be nothing else in their closet. Whether it’s dreams of beauty that they evoke, or erotically charged reveries, the allure of his designs is Mapplethorpian. Conservative types might be scandalized by such explicit sex appeal, but others easily embrace the risqué aesthetic. Regardless, it’s hard to look away.

For spring/summer 2021, Ludovic wanted to pay homage to the community that’s supported him from the beginning. “E-Boy,” as he’s anointed the collection, is “a celebration of every single person who inspires me and who I have inspired as well!” he explained, adding, “In this collection you will find pieces that are direct references to people online,” like model Timothy Trier and writer Camille Charrière. “I know they can recognize their influence in my work.” A brand’s success is not possible without a strong community behind it. Think of Azzedine Alaïa, Donatella Versace, or Alber Elbaz. Some of fashion’s most treasured names would be unrecognizable without the celebrities, models, and clients who believed in their fantasies, and then wore them head-to-toe.

2020 was an incredibly challenging year for Ludovic de Saint Sernin. “It was so scary for us at the beginning [of the pandemic]. We were wondering if we were going to be strong enough to make it through.” Fortunately, the brand survived thanks to support from their day ones. “What we realized,” Ludovic revealed, “is that we have built an incredible community over the last four years and that we are so much more independent than we thought.” With that in mind, “E-Boy” doubles down on the brand’s signature materials, like leather and Swarovski crystal mesh. There’s also new leisure-wear separates done in muted satins, as well as the brand’s first denim offerings featuring Ludovic’s infamous eyelets, of course. Those who have been keeping tabs on the designer will be pleased to find classic Ludovic silhouettes, and if you’ve been looking for a reason to zhuzh up your closet, there’s no time like the present.

Models (in order of appearance): José, Mayce, Dylan and Joe.

Set Design by Abi Benitez and William Reid.

This story is printed in GAYLETTER Issue 14, for more get a copy here.

If you’ve paid any attention to what the cool kids have been wearing the last few seasons, you’ve no doubt come across Ludovic de Saint Sernin. Even if the name isn’t familiar, surely the designer’s signature eyelet briefs are. Or perhaps his chain-mail dress made of Swarovski crystals. If none of this rings a bell, well, consider yourself late, but don’t worry, the 31-year-old Belgian certainly has much more in store.

Ludovic was born in Brussels in late August (he’s a Virgo). By age two, his family had relocated to the Ivory Coast where they lived until he was eight. The family then returned to Europe, his mother and sisters making their home in Paris while his father went back to Brussels. Ludovic split his time between the two cities, eventually settling in Paris after graduating from École Duperré at 22. Internships with the city’s top atelieres (Dior, Saint Laurent) followed, and then a two-year stint at Balmain. When he was 26, Ludovic launched his namesake label, earning early recognition from Rick Owens and more recently Marc Jacobs.

“It’s so important to keep your fantasy alive and never let anyone ruin it for you,” Ludovic explained over email. For those drawn to his brand’s hedonistic spirit, there might as well be nothing else in their closet. Whether it’s dreams of beauty that they evoke, or erotically charged reveries, the allure of his designs is Mapplethorpian. Conservative types might be scandalized by such explicit sex appeal, but others easily embrace the risqué aesthetic. Regardless, it’s hard to look away.

For spring/summer 2021, Ludovic wanted to pay homage to the community that’s supported him from the beginning. “E-Boy,” as he’s anointed the collection, is “a celebration of every single person who inspires me and who I have inspired as well!” he explained, adding, “In this collection you will find pieces that are direct references to people online,” like model Timothy Trier and writer Camille Charrière. “I know they can recognize their influence in my work.” A brand’s success is not possible without a strong community behind it. Think of Azzedine Alaïa, Donatella Versace, or Alber Elbaz. Some of fashion’s most treasured names would be unrecognizable without the celebrities, models, and clients who believed in their fantasies, and then wore them head-to-toe.

2020 was an incredibly challenging year for Ludovic de Saint Sernin. “It was so scary for us at the beginning [of the pandemic]. We were wondering if we were going to be strong enough to make it through.” Fortunately, the brand survived thanks to support from their day ones. “What we realized,” Ludovic revealed, “is that we have built an incredible community over the last four years and that we are so much more independent than we thought.” With that in mind, “E-Boy” doubles down on the brand’s signature materials, like leather and Swarovski crystal mesh. There’s also new leisure-wear separates done in muted satins, as well as the brand’s first denim offerings featuring Ludovic’s infamous eyelets, of course. Those who have been keeping tabs on the designer will be pleased to find classic Ludovic silhouettes, and if you’ve been looking for a reason to zhuzh up your closet, there’s no time like the present.

Models (in order of appearance): José, Mayce, Dylan and Joe.

Set Design by Abi Benitez and William Reid.

This story is printed in GAYLETTER Issue 14, for more get a copy here.

If you’ve paid any attention to what the cool kids have been wearing the last few seasons, you’ve no doubt come across Ludovic de Saint Sernin. Even if the name isn’t familiar, surely the designer’s signature eyelet briefs are. Or perhaps his chain-mail dress made of Swarovski crystals. If none of this rings a bell, well, consider yourself late, but don’t worry, the 31-year-old Belgian certainly has much more in store.

Ludovic was born in Brussels in late August (he’s a Virgo). By age two, his family had relocated to the Ivory Coast where they lived until he was eight. The family then returned to Europe, his mother and sisters making their home in Paris while his father went back to Brussels. Ludovic split his time between the two cities, eventually settling in Paris after graduating from École Duperré at 22. Internships with the city’s top atelieres (Dior, Saint Laurent) followed, and then a two-year stint at Balmain. When he was 26, Ludovic launched his namesake label, earning early recognition from Rick Owens and more recently Marc Jacobs.

“It’s so important to keep your fantasy alive and never let anyone ruin it for you,” Ludovic explained over email. For those drawn to his brand’s hedonistic spirit, there might as well be nothing else in their closet. Whether it’s dreams of beauty that they evoke, or erotically charged reveries, the allure of his designs is Mapplethorpian. Conservative types might be scandalized by such explicit sex appeal, but others easily embrace the risqué aesthetic. Regardless, it’s hard to look away.

For spring/summer 2021, Ludovic wanted to pay homage to the community that’s supported him from the beginning. “E-Boy,” as he’s anointed the collection, is “a celebration of every single person who inspires me and who I have inspired as well!” he explained, adding, “In this collection you will find pieces that are direct references to people online,” like model Timothy Trier and writer Camille Charrière. “I know they can recognize their influence in my work.” A brand’s success is not possible without a strong community behind it. Think of Azzedine Alaïa, Donatella Versace, or Alber Elbaz. Some of fashion’s most treasured names would be unrecognizable without the celebrities, models, and clients who believed in their fantasies, and then wore them head-to-toe.

2020 was an incredibly challenging year for Ludovic de Saint Sernin. “It was so scary for us at the beginning [of the pandemic]. We were wondering if we were going to be strong enough to make it through.” Fortunately, the brand survived thanks to support from their day ones. “What we realized,” Ludovic revealed, “is that we have built an incredible community over the last four years and that we are so much more independent than we thought.” With that in mind, “E-Boy” doubles down on the brand’s signature materials, like leather and Swarovski crystal mesh. There’s also new leisure-wear separates done in muted satins, as well as the brand’s first denim offerings featuring Ludovic’s infamous eyelets, of course. Those who have been keeping tabs on the designer will be pleased to find classic Ludovic silhouettes, and if you’ve been looking for a reason to zhuzh up your closet, there’s no time like the present.

Models (in order of appearance): José, Mayce, Dylan and Joe.

Set Design by Abi Benitez and William Reid.

This story is printed in GAYLETTER Issue 14, for more get a copy here.

If you’ve paid any attention to what the cool kids have been wearing the last few seasons, you’ve no doubt come across Ludovic de Saint Sernin. Even if the name isn’t familiar, surely the designer’s signature eyelet briefs are. Or perhaps his chain-mail dress made of Swarovski crystals. If none of this rings a bell, well, consider yourself late, but don’t worry, the 31-year-old Belgian certainly has much more in store.

Ludovic was born in Brussels in late August (he’s a Virgo). By age two, his family had relocated to the Ivory Coast where they lived until he was eight. The family then returned to Europe, his mother and sisters making their home in Paris while his father went back to Brussels. Ludovic split his time between the two cities, eventually settling in Paris after graduating from École Duperré at 22. Internships with the city’s top atelieres (Dior, Saint Laurent) followed, and then a two-year stint at Balmain. When he was 26, Ludovic launched his namesake label, earning early recognition from Rick Owens and more recently Marc Jacobs.

“It’s so important to keep your fantasy alive and never let anyone ruin it for you,” Ludovic explained over email. For those drawn to his brand’s hedonistic spirit, there might as well be nothing else in their closet. Whether it’s dreams of beauty that they evoke, or erotically charged reveries, the allure of his designs is Mapplethorpian. Conservative types might be scandalized by such explicit sex appeal, but others easily embrace the risqué aesthetic. Regardless, it’s hard to look away.

For spring/summer 2021, Ludovic wanted to pay homage to the community that’s supported him from the beginning. “E-Boy,” as he’s anointed the collection, is “a celebration of every single person who inspires me and who I have inspired as well!” he explained, adding, “In this collection you will find pieces that are direct references to people online,” like model Timothy Trier and writer Camille Charrière. “I know they can recognize their influence in my work.” A brand’s success is not possible without a strong community behind it. Think of Azzedine Alaïa, Donatella Versace, or Alber Elbaz. Some of fashion’s most treasured names would be unrecognizable without the celebrities, models, and clients who believed in their fantasies, and then wore them head-to-toe.

2020 was an incredibly challenging year for Ludovic de Saint Sernin. “It was so scary for us at the beginning [of the pandemic]. We were wondering if we were going to be strong enough to make it through.” Fortunately, the brand survived thanks to support from their day ones. “What we realized,” Ludovic revealed, “is that we have built an incredible community over the last four years and that we are so much more independent than we thought.” With that in mind, “E-Boy” doubles down on the brand’s signature materials, like leather and Swarovski crystal mesh. There’s also new leisure-wear separates done in muted satins, as well as the brand’s first denim offerings featuring Ludovic’s infamous eyelets, of course. Those who have been keeping tabs on the designer will be pleased to find classic Ludovic silhouettes, and if you’ve been looking for a reason to zhuzh up your closet, there’s no time like the present.

Models (in order of appearance): José, Mayce, Dylan and Joe.

Set Design by Abi Benitez and William Reid.

This story is printed in GAYLETTER Issue 14, for more get a copy here.

If you’ve paid any attention to what the cool kids have been wearing the last few seasons, you’ve no doubt come across Ludovic de Saint Sernin. Even if the name isn’t familiar, surely the designer’s signature eyelet briefs are. Or perhaps his chain-mail dress made of Swarovski crystals. If none of this rings a bell, well, consider yourself late, but don’t worry, the 31-year-old Belgian certainly has much more in store.

Ludovic was born in Brussels in late August (he’s a Virgo). By age two, his family had relocated to the Ivory Coast where they lived until he was eight. The family then returned to Europe, his mother and sisters making their home in Paris while his father went back to Brussels. Ludovic split his time between the two cities, eventually settling in Paris after graduating from École Duperré at 22. Internships with the city’s top atelieres (Dior, Saint Laurent) followed, and then a two-year stint at Balmain. When he was 26, Ludovic launched his namesake label, earning early recognition from Rick Owens and more recently Marc Jacobs.

“It’s so important to keep your fantasy alive and never let anyone ruin it for you,” Ludovic explained over email. For those drawn to his brand’s hedonistic spirit, there might as well be nothing else in their closet. Whether it’s dreams of beauty that they evoke, or erotically charged reveries, the allure of his designs is Mapplethorpian. Conservative types might be scandalized by such explicit sex appeal, but others easily embrace the risqué aesthetic. Regardless, it’s hard to look away.

For spring/summer 2021, Ludovic wanted to pay homage to the community that’s supported him from the beginning. “E-Boy,” as he’s anointed the collection, is “a celebration of every single person who inspires me and who I have inspired as well!” he explained, adding, “In this collection you will find pieces that are direct references to people online,” like model Timothy Trier and writer Camille Charrière. “I know they can recognize their influence in my work.” A brand’s success is not possible without a strong community behind it. Think of Azzedine Alaïa, Donatella Versace, or Alber Elbaz. Some of fashion’s most treasured names would be unrecognizable without the celebrities, models, and clients who believed in their fantasies, and then wore them head-to-toe.

2020 was an incredibly challenging year for Ludovic de Saint Sernin. “It was so scary for us at the beginning [of the pandemic]. We were wondering if we were going to be strong enough to make it through.” Fortunately, the brand survived thanks to support from their day ones. “What we realized,” Ludovic revealed, “is that we have built an incredible community over the last four years and that we are so much more independent than we thought.” With that in mind, “E-Boy” doubles down on the brand’s signature materials, like leather and Swarovski crystal mesh. There’s also new leisure-wear separates done in muted satins, as well as the brand’s first denim offerings featuring Ludovic’s infamous eyelets, of course. Those who have been keeping tabs on the designer will be pleased to find classic Ludovic silhouettes, and if you’ve been looking for a reason to zhuzh up your closet, there’s no time like the present.

Models (in order of appearance): José, Mayce, Dylan and Joe.

Set Design by Abi Benitez and William Reid.

This story is printed in GAYLETTER Issue 14, for more get a copy here.

If you’ve paid any attention to what the cool kids have been wearing the last few seasons, you’ve no doubt come across Ludovic de Saint Sernin. Even if the name isn’t familiar, surely the designer’s signature eyelet briefs are. Or perhaps his chain-mail dress made of Swarovski crystals. If none of this rings a bell, well, consider yourself late, but don’t worry, the 31-year-old Belgian certainly has much more in store.

Ludovic was born in Brussels in late August (he’s a Virgo). By age two, his family had relocated to the Ivory Coast where they lived until he was eight. The family then returned to Europe, his mother and sisters making their home in Paris while his father went back to Brussels. Ludovic split his time between the two cities, eventually settling in Paris after graduating from École Duperré at 22. Internships with the city’s top atelieres (Dior, Saint Laurent) followed, and then a two-year stint at Balmain. When he was 26, Ludovic launched his namesake label, earning early recognition from Rick Owens and more recently Marc Jacobs.

“It’s so important to keep your fantasy alive and never let anyone ruin it for you,” Ludovic explained over email. For those drawn to his brand’s hedonistic spirit, there might as well be nothing else in their closet. Whether it’s dreams of beauty that they evoke, or erotically charged reveries, the allure of his designs is Mapplethorpian. Conservative types might be scandalized by such explicit sex appeal, but others easily embrace the risqué aesthetic. Regardless, it’s hard to look away.

For spring/summer 2021, Ludovic wanted to pay homage to the community that’s supported him from the beginning. “E-Boy,” as he’s anointed the collection, is “a celebration of every single person who inspires me and who I have inspired as well!” he explained, adding, “In this collection you will find pieces that are direct references to people online,” like model Timothy Trier and writer Camille Charrière. “I know they can recognize their influence in my work.” A brand’s success is not possible without a strong community behind it. Think of Azzedine Alaïa, Donatella Versace, or Alber Elbaz. Some of fashion’s most treasured names would be unrecognizable without the celebrities, models, and clients who believed in their fantasies, and then wore them head-to-toe.

2020 was an incredibly challenging year for Ludovic de Saint Sernin. “It was so scary for us at the beginning [of the pandemic]. We were wondering if we were going to be strong enough to make it through.” Fortunately, the brand survived thanks to support from their day ones. “What we realized,” Ludovic revealed, “is that we have built an incredible community over the last four years and that we are so much more independent than we thought.” With that in mind, “E-Boy” doubles down on the brand’s signature materials, like leather and Swarovski crystal mesh. There’s also new leisure-wear separates done in muted satins, as well as the brand’s first denim offerings featuring Ludovic’s infamous eyelets, of course. Those who have been keeping tabs on the designer will be pleased to find classic Ludovic silhouettes, and if you’ve been looking for a reason to zhuzh up your closet, there’s no time like the present.

Models (in order of appearance): José, Mayce, Dylan and Joe.

Set Design by Abi Benitez and William Reid.

This story is printed in GAYLETTER Issue 14, for more get a copy here.

If you’ve paid any attention to what the cool kids have been wearing the last few seasons, you’ve no doubt come across Ludovic de Saint Sernin. Even if the name isn’t familiar, surely the designer’s signature eyelet briefs are. Or perhaps his chain-mail dress made of Swarovski crystals. If none of this rings a bell, well, consider yourself late, but don’t worry, the 31-year-old Belgian certainly has much more in store.

Ludovic was born in Brussels in late August (he’s a Virgo). By age two, his family had relocated to the Ivory Coast where they lived until he was eight. The family then returned to Europe, his mother and sisters making their home in Paris while his father went back to Brussels. Ludovic split his time between the two cities, eventually settling in Paris after graduating from École Duperré at 22. Internships with the city’s top atelieres (Dior, Saint Laurent) followed, and then a two-year stint at Balmain. When he was 26, Ludovic launched his namesake label, earning early recognition from Rick Owens and more recently Marc Jacobs.

“It’s so important to keep your fantasy alive and never let anyone ruin it for you,” Ludovic explained over email. For those drawn to his brand’s hedonistic spirit, there might as well be nothing else in their closet. Whether it’s dreams of beauty that they evoke, or erotically charged reveries, the allure of his designs is Mapplethorpian. Conservative types might be scandalized by such explicit sex appeal, but others easily embrace the risqué aesthetic. Regardless, it’s hard to look away.

For spring/summer 2021, Ludovic wanted to pay homage to the community that’s supported him from the beginning. “E-Boy,” as he’s anointed the collection, is “a celebration of every single person who inspires me and who I have inspired as well!” he explained, adding, “In this collection you will find pieces that are direct references to people online,” like model Timothy Trier and writer Camille Charrière. “I know they can recognize their influence in my work.” A brand’s success is not possible without a strong community behind it. Think of Azzedine Alaïa, Donatella Versace, or Alber Elbaz. Some of fashion’s most treasured names would be unrecognizable without the celebrities, models, and clients who believed in their fantasies, and then wore them head-to-toe.

2020 was an incredibly challenging year for Ludovic de Saint Sernin. “It was so scary for us at the beginning [of the pandemic]. We were wondering if we were going to be strong enough to make it through.” Fortunately, the brand survived thanks to support from their day ones. “What we realized,” Ludovic revealed, “is that we have built an incredible community over the last four years and that we are so much more independent than we thought.” With that in mind, “E-Boy” doubles down on the brand’s signature materials, like leather and Swarovski crystal mesh. There’s also new leisure-wear separates done in muted satins, as well as the brand’s first denim offerings featuring Ludovic’s infamous eyelets, of course. Those who have been keeping tabs on the designer will be pleased to find classic Ludovic silhouettes, and if you’ve been looking for a reason to zhuzh up your closet, there’s no time like the present.

Models (in order of appearance): José, Mayce, Dylan and Joe.

Set Design by Abi Benitez and William Reid.

This story is printed in GAYLETTER Issue 14, for more get a copy here.

If you’ve paid any attention to what the cool kids have been wearing the last few seasons, you’ve no doubt come across Ludovic de Saint Sernin. Even if the name isn’t familiar, surely the designer’s signature eyelet briefs are. Or perhaps his chain-mail dress made of Swarovski crystals. If none of this rings a bell, well, consider yourself late, but don’t worry, the 31-year-old Belgian certainly has much more in store.

Ludovic was born in Brussels in late August (he’s a Virgo). By age two, his family had relocated to the Ivory Coast where they lived until he was eight. The family then returned to Europe, his mother and sisters making their home in Paris while his father went back to Brussels. Ludovic split his time between the two cities, eventually settling in Paris after graduating from École Duperré at 22. Internships with the city’s top atelieres (Dior, Saint Laurent) followed, and then a two-year stint at Balmain. When he was 26, Ludovic launched his namesake label, earning early recognition from Rick Owens and more recently Marc Jacobs.

“It’s so important to keep your fantasy alive and never let anyone ruin it for you,” Ludovic explained over email. For those drawn to his brand’s hedonistic spirit, there might as well be nothing else in their closet. Whether it’s dreams of beauty that they evoke, or erotically charged reveries, the allure of his designs is Mapplethorpian. Conservative types might be scandalized by such explicit sex appeal, but others easily embrace the risqué aesthetic. Regardless, it’s hard to look away.

For spring/summer 2021, Ludovic wanted to pay homage to the community that’s supported him from the beginning. “E-Boy,” as he’s anointed the collection, is “a celebration of every single person who inspires me and who I have inspired as well!” he explained, adding, “In this collection you will find pieces that are direct references to people online,” like model Timothy Trier and writer Camille Charrière. “I know they can recognize their influence in my work.” A brand’s success is not possible without a strong community behind it. Think of Azzedine Alaïa, Donatella Versace, or Alber Elbaz. Some of fashion’s most treasured names would be unrecognizable without the celebrities, models, and clients who believed in their fantasies, and then wore them head-to-toe.

2020 was an incredibly challenging year for Ludovic de Saint Sernin. “It was so scary for us at the beginning [of the pandemic]. We were wondering if we were going to be strong enough to make it through.” Fortunately, the brand survived thanks to support from their day ones. “What we realized,” Ludovic revealed, “is that we have built an incredible community over the last four years and that we are so much more independent than we thought.” With that in mind, “E-Boy” doubles down on the brand’s signature materials, like leather and Swarovski crystal mesh. There’s also new leisure-wear separates done in muted satins, as well as the brand’s first denim offerings featuring Ludovic’s infamous eyelets, of course. Those who have been keeping tabs on the designer will be pleased to find classic Ludovic silhouettes, and if you’ve been looking for a reason to zhuzh up your closet, there’s no time like the present.

Models (in order of appearance): José, Mayce, Dylan and Joe.

Set Design by Abi Benitez and William Reid.

This story is printed in GAYLETTER Issue 14, for more get a copy here.

If you’ve paid any attention to what the cool kids have been wearing the last few seasons, you’ve no doubt come across Ludovic de Saint Sernin. Even if the name isn’t familiar, surely the designer’s signature eyelet briefs are. Or perhaps his chain-mail dress made of Swarovski crystals. If none of this rings a bell, well, consider yourself late, but don’t worry, the 31-year-old Belgian certainly has much more in store.

Ludovic was born in Brussels in late August (he’s a Virgo). By age two, his family had relocated to the Ivory Coast where they lived until he was eight. The family then returned to Europe, his mother and sisters making their home in Paris while his father went back to Brussels. Ludovic split his time between the two cities, eventually settling in Paris after graduating from École Duperré at 22. Internships with the city’s top atelieres (Dior, Saint Laurent) followed, and then a two-year stint at Balmain. When he was 26, Ludovic launched his namesake label, earning early recognition from Rick Owens and more recently Marc Jacobs.

“It’s so important to keep your fantasy alive and never let anyone ruin it for you,” Ludovic explained over email. For those drawn to his brand’s hedonistic spirit, there might as well be nothing else in their closet. Whether it’s dreams of beauty that they evoke, or erotically charged reveries, the allure of his designs is Mapplethorpian. Conservative types might be scandalized by such explicit sex appeal, but others easily embrace the risqué aesthetic. Regardless, it’s hard to look away.

For spring/summer 2021, Ludovic wanted to pay homage to the community that’s supported him from the beginning. “E-Boy,” as he’s anointed the collection, is “a celebration of every single person who inspires me and who I have inspired as well!” he explained, adding, “In this collection you will find pieces that are direct references to people online,” like model Timothy Trier and writer Camille Charrière. “I know they can recognize their influence in my work.” A brand’s success is not possible without a strong community behind it. Think of Azzedine Alaïa, Donatella Versace, or Alber Elbaz. Some of fashion’s most treasured names would be unrecognizable without the celebrities, models, and clients who believed in their fantasies, and then wore them head-to-toe.

2020 was an incredibly challenging year for Ludovic de Saint Sernin. “It was so scary for us at the beginning [of the pandemic]. We were wondering if we were going to be strong enough to make it through.” Fortunately, the brand survived thanks to support from their day ones. “What we realized,” Ludovic revealed, “is that we have built an incredible community over the last four years and that we are so much more independent than we thought.” With that in mind, “E-Boy” doubles down on the brand’s signature materials, like leather and Swarovski crystal mesh. There’s also new leisure-wear separates done in muted satins, as well as the brand’s first denim offerings featuring Ludovic’s infamous eyelets, of course. Those who have been keeping tabs on the designer will be pleased to find classic Ludovic silhouettes, and if you’ve been looking for a reason to zhuzh up your closet, there’s no time like the present.

Models (in order of appearance): José, Mayce, Dylan and Joe.

Set Design by Abi Benitez and William Reid.

This story is printed in GAYLETTER Issue 14, for more get a copy here.

If you’ve paid any attention to what the cool kids have been wearing the last few seasons, you’ve no doubt come across Ludovic de Saint Sernin. Even if the name isn’t familiar, surely the designer’s signature eyelet briefs are. Or perhaps his chain-mail dress made of Swarovski crystals. If none of this rings a bell, well, consider yourself late, but don’t worry, the 31-year-old Belgian certainly has much more in store.

Ludovic was born in Brussels in late August (he’s a Virgo). By age two, his family had relocated to the Ivory Coast where they lived until he was eight. The family then returned to Europe, his mother and sisters making their home in Paris while his father went back to Brussels. Ludovic split his time between the two cities, eventually settling in Paris after graduating from École Duperré at 22. Internships with the city’s top atelieres (Dior, Saint Laurent) followed, and then a two-year stint at Balmain. When he was 26, Ludovic launched his namesake label, earning early recognition from Rick Owens and more recently Marc Jacobs.

“It’s so important to keep your fantasy alive and never let anyone ruin it for you,” Ludovic explained over email. For those drawn to his brand’s hedonistic spirit, there might as well be nothing else in their closet. Whether it’s dreams of beauty that they evoke, or erotically charged reveries, the allure of his designs is Mapplethorpian. Conservative types might be scandalized by such explicit sex appeal, but others easily embrace the risqué aesthetic. Regardless, it’s hard to look away.

For spring/summer 2021, Ludovic wanted to pay homage to the community that’s supported him from the beginning. “E-Boy,” as he’s anointed the collection, is “a celebration of every single person who inspires me and who I have inspired as well!” he explained, adding, “In this collection you will find pieces that are direct references to people online,” like model Timothy Trier and writer Camille Charrière. “I know they can recognize their influence in my work.” A brand’s success is not possible without a strong community behind it. Think of Azzedine Alaïa, Donatella Versace, or Alber Elbaz. Some of fashion’s most treasured names would be unrecognizable without the celebrities, models, and clients who believed in their fantasies, and then wore them head-to-toe.

2020 was an incredibly challenging year for Ludovic de Saint Sernin. “It was so scary for us at the beginning [of the pandemic]. We were wondering if we were going to be strong enough to make it through.” Fortunately, the brand survived thanks to support from their day ones. “What we realized,” Ludovic revealed, “is that we have built an incredible community over the last four years and that we are so much more independent than we thought.” With that in mind, “E-Boy” doubles down on the brand’s signature materials, like leather and Swarovski crystal mesh. There’s also new leisure-wear separates done in muted satins, as well as the brand’s first denim offerings featuring Ludovic’s infamous eyelets, of course. Those who have been keeping tabs on the designer will be pleased to find classic Ludovic silhouettes, and if you’ve been looking for a reason to zhuzh up your closet, there’s no time like the present.

Models (in order of appearance): José, Mayce, Dylan and Joe.

Set Design by Abi Benitez and William Reid.

This story is printed in GAYLETTER Issue 14, for more get a copy here.